Managing Word of Mouth for Leadership Success: Connecting Health Care Strategy and Reputation Michael E. Cafferky

ISBN: 9781567932294

Published: January 7th 2005

Paperback

102 pages


Description

Managing Word of Mouth for Leadership Success: Connecting Health Care Strategy and Reputation  by  Michael E. Cafferky

Managing Word of Mouth for Leadership Success: Connecting Health Care Strategy and Reputation by Michael E. Cafferky
January 7th 2005 | Paperback | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 102 pages | ISBN: 9781567932294 | 10.25 Mb

Consider this: whatever word of mouth is circulating inside your organization is leaking out to the general community. Are your current patients and potential customers hearing what you want them to hear? Managing Word of Mouth for Leadership SuccessMoreConsider this: whatever word of mouth is circulating inside your organization is leaking out to the general community.

Are your current patients and potential customers hearing what you want them to hear? Managing Word of Mouth for Leadership Success will help you understand and employ the power of word of mouth. It includes practical strategies for building and spreading positive buzz about the organization—as well as approaches for managing the negative influence of gossip and rumor.Topics covered include the following:Identifying the talkers who get listened to in your organization and in the communityConnecting with grapevine leaders to inspire them to brag for your organizationUsing your personal influence to support your organizations reputationEstablishing a cross-functional team for the reputation-building processMonitoring the grapevine for early warning signs of problemsCorrecting inaccurate rumors and replacing them with factual informationManaging the unfolding story during crisis situations



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