The Sports Event Management and Marketing Playbook Frank Supovitz

ISBN: 9781118370315

Published: September 10th 2013

ebook

512 pages


Description

The Sports Event Management and Marketing Playbook  by  Frank Supovitz

The Sports Event Management and Marketing Playbook by Frank Supovitz
September 10th 2013 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 512 pages | ISBN: 9781118370315 | 7.64 Mb

As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? AMoreAs a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.



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